A trip to pleasant Putney which has always been one of my favourite parts of London with it's proximity to the River Thames. The fact that I couldn't find the venue first off meant I had to walk across Putney Bridge and back which on a lovely autumnal morning was just fine.
NABO (the National Association for Business Owners) is the prodigy of Jonathan Jay and describes itself as the fastest growing business network which is quite something given the competition there is in this space today. In addition to networking events it offers marketing and mentoring support to businesses. One of its offerings is the a Strategy Boardroom - which was why I was in Putney.
Jonathan offers these free session fairly frequently and today there were 10 or so people around the table. Some one man bands like myself . Some larger - a couple of training companies, an accountancy practice, a company specialising in change management. It was good to be part of a group of this nature - all extremely positive despite the prevailing economic conditions.
In turn we introduced our businesses and outlined what brought us there today. For some it was sustaining revenue in a fickle marketplace, for others the focus was on growth. Questions followed from around the table with Jonathan taking an active role here.
As lunch approached, Jonathan introduced us to his core marketing models, a number of supporting marketing strategies and a very focused approach to sales funnel management. Here, as previously, he shared his own and the success stories of others with us.
Post lunch continued with an outline of how- using two structures services - the Strategy Boardroom and the Implementation Programme - he could help us develop our businesses.
Here is not the time or place to go in to the detail or the actual figures, after all in depends on your need and your perception of value . Suffice it to say the investment required would be of the order of several thousand pounds.
Personally, I enjoyed the day and valued the market understanding I got from it. Jonathan's sales pitch was very open and transparent - we had the option to leave before he went in to it if we wanted too.
The underlying Business Model is fairly familiar these days - some form of membership and various support services - for example, see Paul Avin's Business Wealth Club and Nigel Temple's Navigator offering. At the end of the day it's a 'Can't' (Knowledge) or ' Won't' issue (Motivation). You need to decide what you need.
As I said earlier, the value proposition is for you alone to judge - I'd put myself in the' Won't' camp the consequences of which are only too apparent!
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